Goods and Consumers

Modern Society and Business

In the millenium era where people are more concerns about their planet, there are several issues facing such as global social challenges, sustainable development and climate change. Business plays major or may crucial roles in it especially global social challenges. Business are one of the driven how our world and society changes, from consumption level until goods purchasing power. Negatively, business mostly accused as one of the major cause of problems in the world.

If we talk about business, normal company always concern on economic performance such as sales and asset growth, diversification and business development. But now, when sustainable development have been echoed by the international actors, business not only how it grows its profit but also its relations with the consumers.Long term relationship and trust between the product that sold by the companies does needed. DSM’s CEO, Sjibesma said there are triple bottom line: People, Planet and Profit. People means there should be long term relationship between business and society even from its product or company responsibility through human or community development. Through product, now people want to buy things they feel good about buying. They are more aware and concerned about the state of the world and they want to be a part of the change. Some multinational company such as Nestle and Danone has already done it. Empowering the housewives for example by teaching them to sell Danone product.

Planet dimensions mean that business take responsibility to keep the mother earth sustain. An example i can give is about how business responsible for the deforestation. Progress made over the past few years on decoupling palm oil production, soy and beef. Increasing of the organic consumption. Ethical sourcing can be beneficial for business. So, we somebody ask that should business lead the social agenda, the answer it Not.... but it should work hand in hand to find win-win ways in a global social challenges.